Mastering the Art of Writing Prospecting Letters that Get You Anywhere
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Follow These Instructions
You might be thinking, “I can’t write a prospecting letter.” But you’re wrong! Prospecting letters are the most cost-effective way to get your name out there. You don’t need to have a fancy degree or an expensive marketing budget–just a pen and paper. In this post, we will cover how to write great prospecting letters that will get you anywhere you want to be–from new clients, job interviews, and more!
The first thing you need to do before you start writing is figure out what exactly it is that you want. Is there a new job opening at your dream company? Are you trying to get on the radio or TV? Do you want more clients for your business? Or are you just feeling frustrated and looking for ways to increase your network of professional contacts? Whatever it may be, write down exactly what it is that you’re hoping to accomplish.
Don’t make it too general, though! I’m sure you know that the more specific your goal is, the easier it will be to attain it. So instead of writing down something like “I want a big promotion,” write down “I want an executive-level job with ABC Corporation” or “I would love to get on QVC!” This makes it much less vague and gives you a clearer picture of what exactly you’re trying to do–and also helps narrow your focus when looking for prospects.
You have now established exactly what you are hoping to achieve by sending out prospecting letters. Now let’s talk about who they need to go out to…
